Last updated: February 25, 2020
when You use the Service and tells You about Your privacy rights and how the law protects You.
We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and
Interpretation and Definitions
The words of which the initial letter is capitalized have meanings defined under the following conditions.
The following definitions shall have the same meaning regardless of whether they appear in singular or in
- You means the individual accessing or using the Service, or the company, or other legal entity
on behalf of which such individual is accessing or using the Service, as applicable.
- Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to
NeoMam Studios ltd, 60 Windsor avenue, London, SW19 2RR.
- Affiliate means an entity that controls, is controlled by or is under common control with a
party, where “control” means ownership of 50% or more of the shares, equity interest or other securities entitled
to vote for election of directors or other managing authority.
- Account means a unique account created for You to access our Service or parts of our Service.
- Website refers to The Toy Zone, accessible from http://thetoyzone.com
- Service refers to the Website.
- Country refers to: United Kingdom
- Service Provider means any natural or legal person who processes the data on behalf of the
Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to
provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company
in analyzing how the Service is used.
- Third-party Social Media Service refers to any website or any social network website through
which a User can log in or create an account to use the Service.
- Personal Data is any information that relates to an identified or identifiable individual.
For the purposes of the CCPA, Personal Data means any information that identifies, relates to, describes or is
capable of being associated with, or could reasonably be linked, directly or indirectly, with You.
- Cookies are small files that are placed on Your computer, mobile device or any other device by
a website, containing the details of Your browsing history on that website among its many uses.
- Usage Data refers to data collected automatically, either generated by the use of the Service
or from the Service infrastructure itself (for example, the duration of a page visit).
- Do Not Track (DNT) is a concept that has been promoted by US regulatory authorities, in
particular the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism
for allowing internet users to control the tracking of their online activities across websites.
- Business, for the purpose of the CCPA (California Consumer Privacy Act), refers to the Company
as the legal entity that collects Consumers’ personal information and determines the purposes and means of the
processing of Consumers’ personal information, or on behalf of which such information is collected and that alone,
or jointly with others, determines the purposes and means of the processing of consumers’ personal information,
that does business in the State of California.
- Consumer, for the purpose of the CCPA (California Consumer Privacy Act), means a natural person
who is a California resident. A resident, as defined in the law, includes (1) every individual who is in the USA
for other than a temporary or transitory purpose, and (2) every individual who is domiciled in the USA who is
outside the USA for a temporary or transitory purpose.
- Sale, for the purpose of the CCPA (California Consumer Privacy Act), means selling, renting,
releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in
writing, or by electronic or other means, a Consumer’s Personal information to another business or a third party
for monetary or other valuable consideration.
Collecting and Using Your Personal Data
Types of Data Collected
While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be
used to contact or identify You. Personally identifiable information may include, but is not limited to:
- Email address
- Usage Data
Usage Data is collected automatically when using the Service.
Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type,
browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those
pages, unique device identifiers and other diagnostic data.
When You access the Service by or through a mobile device, We may collect certain information automatically,
including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of
Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device
identifiers and other diagnostic data.
We may also collect information that Your browser sends whenever You visit our Service or when You access the
Service by or through a mobile device.
Tracking Technologies and Cookies
information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to
improve and analyze Our Service.
You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do
not accept Cookies, You may not be able to use some parts of our Service.
Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on your personal computer or mobile
device when You go offline, while Session Cookies are deleted as soon as You close your web browser.
We use both session and persistent Cookies for the purposes set out below:
- Necessary / Essential Cookies Type: Session Cookies
Administered by: Us
Purpose: These Cookies are essential to provide You with services available through the Website and to enable You
to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without
these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide
You with those services.
- Cookies Policy / Notice Acceptance Cookies Type: Persistent Cookies
Administered by: Us
- Functionality Cookies Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your
login details or language preference. The purpose of these Cookies is to provide You with a more personal
experience and to avoid You having to re-enter your preferences every time You use the Website.
- Tracking and Performance Cookies Type: Persistent Cookies
Administered by: Third-Parties
Purpose: These Cookies are used to track information about traffic to the Website and how users use the Website.
The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This
is because the information collected is typically linked to a pseudonymous identifier associated with the device
you use to access the Website. We may also use these Cookies to test new advertisements, pages, features or new
functionality of the Website to see how our users react to them.
For more information about the cookies we use and your choices regarding cookies, please visit our Cookies
Use of Your Personal Data
The Company may use Personal Data for the following purposes:
- To provide and maintain our Service, including to monitor the usage of our Service.
- To manage Your Account: to manage Your registration as a user of the Service. The Personal Data
You provide can give You access to different functionalities of the Service that are available to You as a
- For the performance of a contract: the development, compliance and undertaking of the purchase
contract for the products, items or services You have purchased or of any other contract with Us through the
- To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of
electronic communication, such as a mobile application’s push notifications regarding updates or informative
communications related to the functionalities, products or contracted services, including the security updates,
when necessary or reasonable for their implementation.
- To provide You with news, special offers and general information about other goods, services
and events which we offer that are similar to those that you have already purchased or enquired about unless You
have opted not to receive such information.
- To manage Your requests: To attend and manage Your requests to Us.
We may share your personal information in the following situations:
- With Service Providers: We may share Your personal information with Service Providers to
monitor and analyze the use of our Service, to show advertisements to You to help support and maintain Our
Service, to contact You, to advertise on third party websites to You after You visited our Service or for payment
- For Business transfers: We may share or transfer Your personal information in connection with,
or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of
our business to another company.
- With Affiliates: We may share Your information with Our affiliates, in which case we will
subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
- With Business partners: We may share Your information with Our business partners to offer You
certain products, services or promotions.
- With other users: when You share personal information or otherwise interact in the public areas
with other users, such information may be viewed by all users and may be publicly distributed outside. If You
interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party
Social Media Service may see Your name, profile, pictures and description of Your activity. Similarly, other users
will be able to view descriptions of Your activity, communicate with You and view Your profile.
Retention of Your Personal Data
The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this
obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes,
and enforce our legal agreements and policies.
The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a
shorter period of time, except when this data is used to strengthen the security or to improve the functionality of
Our Service, or We are legally obligated to retain this data for longer time periods.
Transfer of Your Personal Data
Your information, including Personal Data, is processed at the Company’s operating offices and in any other places
where the parties involved in the processing are located. It means that this information may be transferred to — and
maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where
the data protection laws may differ than those from Your jurisdiction.
The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance
unless there are adequate controls in place including the security of Your data and other personal information.
Disclosure of Your Personal Data
If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will
Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law
or in response to valid requests by public authorities (e.g. a court or a government agency).
The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:
- Comply with a legal obligation
- Protect and defend the rights or property of the Company
- Prevent or investigate possible wrongdoing in connection with the Service
- Protect the personal safety of Users of the Service or the public
- Protect against legal liability
Security of Your Personal Data
The security of Your Personal Data is important to Us, but remember that no method of transmission over the
Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to
protect Your Personal Data, We cannot guarantee its absolute security.
Detailed Information on the Processing of Your Personal Data
Service Providers have access to Your Personal Data only to perform their tasks on Our behalf and are obligated not
to disclose or use it for any other purpose.
We may use third-party Service providers to monitor and analyze the use of our Service.
- Google Analytics Google Analytics is a web analytics service offered by Google that tracks and
reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is
shared with other Google services. Google may use the collected data to contextualise and personalise the ads of
its own advertising network.
You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google
dc.js) from sharing information with Google Analytics about visits activity. For more information on the privacy
practices of Google, please visit the Google Privacy & Terms web page:
Your Rights under the CCPA
- The right to notice. You must be properly notified which categories of Personal Data are being
collected and the purposes for which the Personal Data is being used.
- The right to access / the right to request. The CCPA permits You to request and obtain from the
Company information regarding the disclosure of Your Personal Data that has been collected in the past 12 months
by the Company or its subsidiaries to a third-party for the third party’s direct marketing purposes.
- The right to say no to the sale of Personal Data. You also have the right to ask the Company
not to sell Your Personal Data to third parties. You can submit such a request by visiting our “Do Not Sell My
Personal Information” section or web page.
- The right to know about Your Personal Data. You have the right to request and obtain from the
Company information regarding the disclosure of the following:
- The categories of Personal Data collected
- The sources from which the Personal Data was collected
- The business or commercial purpose for collecting or selling the Personal Data
- Categories of third parties with whom We share Personal Data
- The specific pieces of Personal Data we collected about You
- The right to delete Personal Data. You also have the right to request the deletion of Your
Personal Data that have been collected in the past 12 months.
- The right not to be discriminated against. You have the right not to be discriminated against
for exercising any of Your Consumer’s rights, including by:
- Denying goods or services to You
- Charging different prices or rates for goods or services, including the use of discounts or other benefits
or imposing penalties
- Providing a different level or quality of goods or services to You
- Suggesting that You will receive a different price or rate for goods or services or a different level or
quality of goods or services.
Exercising Your CCPA Data Protection Rights
In order to exercise any of Your rights under the CCPA, and if you are a California resident, You can email or call
us or visit our “Do Not Sell My Personal Information” section or web page.
The Company will disclose and deliver the required information free of charge within 45 days of receiving Your
verifiable request. The time period to provide the required information may be extended once by an additional 45
days when reasonable necessary and with prior notice.
Do Not Sell My Personal Information
We do not sell personal information. However, the Service Providers we partner with (for example, our advertising
partners) may use technology on the Service that “sells” personal information as defined by the CCPA law.
If you wish to opt out of the use of your personal information for interest-based advertising purposes and these
potential sales as defined under CCPA law, you may do so by following the instructions below.
Please note that any opt out is specific to the browser You use. You may need to opt out on every browser that you
You can opt out of receiving ads that are personalized as served by our Service Providers by following our
instructions presented on the Service:
- From Our “Cookie Consent” notice banner
- Or from Our “CCPA Opt-out” notice banner
- Or from Our “Do Not Sell My Personal Information” notice banner
- Or from Our “Do Not Sell My Personal Information” link
The opt out will place a cookie on Your computer that is unique to the browser You use to opt out. If you change
browsers or delete the cookies saved by your browser, you will need to opt out again.
Your mobile device may give you the ability to opt out of the use of information about the apps you use in order to
serve you ads that are targeted to your interests:
- “Opt out of Interest-Based Ads” or “Opt out of Ads Personalization” on Android devices
- “Limit Ad Tracking” on iOS devices
You can also stop the collection of location information from Your mobile device by changing the preferences on
your mobile device.
“Do Not Track” Policy as Required by California Online Privacy Protection Act (CalOPPA)
Our Service does not respond to Do Not Track signals.
However, some third party websites do keep track of Your browsing activities. If You are visiting such websites,
You can set Your preferences in Your web browser to inform websites that You do not want to be tracked. You can
enable or disable DNT by visiting the preferences or settings page of Your web browser.
Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable
information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has
provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from
anyone under the age of 13 without verification of parental consent, We take steps to remove that information from
We also may limit how We collect, use, and store some of the information of Users between 13 and 18 years old. In
some cases, this means We will be unable to provide certain functionality of the Service to these users.
If We need to rely on consent as a legal basis for processing Your information and Your country requires consent
from a parent, We may require Your parent’s consent before We collect and use that information.
Links to Other Websites
Our Service may contain links to other websites that are not operated by Us. If You click on a third party link,
We have no control over and assume no responsibility for the content, privacy policies or practices of any third
party sites or services.
Policy on this page.
We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and
effective when they are posted on this page.
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
- By visiting this page on our website: http://thetoyzone.com/contact