About TheToyZone

Do you remember walking around Toys R Us and being blown away by the sheer amount of toys on every aisle?

It’s even worse online. 

A search for “toys” on Amazon, it will show you over 1,000,000 results.

With so many new toys released daily, it’s impossible to know the difference between a toy your kid will love and a toy that will get thrown into a corner. 

TheToyZone’s mission is to help more kids end up with toys they love.

Unlike most other review sites, we don’t just give you a list of the best rated toys based on user comments with no regard to the possibility that those “honest” reviews may be artificially “adjusted.”

That is why whenever we are evaluating a to, we utilize the latest score from Fakespot.com to identify if vote manipulation exists. 

Many retailers are working hard to uncover these bogus reviews but for popular products it will always be an issue, that’s why we think it’s important to identify fake reviews early on.

This enables us to filter those toys that are regularly being praised on retailer review sites and those that are not. 

By utilizing a variety of public data sources, we are able to discover toy trends before they happen so we can show you only the toys that kids are playing with and truly enjoying.

We also work directly with an expert in child development and educational psychology to ensure that the toys we recommend are age appropriate and support a child’s development. 

If you want our team to review a toy you have found, be sure to get in touch.

Our Team

TheToyZone’s team all have extensive professional experience in their fields and are equally obsessed about toys. Meet the people behind the site:


He is the father of a very active 2-year-old and has made plenty of mistakes buying toys over the last couple years so hopes his site can help others avoid the same fate.

GISELE NAVARRO Editorial Director

Gisele is a proud mom and has been leading the creative team at NeoMam Studios since 2015. She joined TheToyZone as Editorial Director, where she oversees content strategy and operations.

AMY ASHTON Content Manager

Amy makes sure the content gets produced on site to the high standard we want, working with the writers, researchers and editors. As an auntie to a 9-year-old, 7-year-old and 2-year old, she loves to play for hours with many different kinds of toys.

CRAIG MCART Senior Writer

Craig has a 5-year-old girl and a boy of 6, who are both very active giving him great insight to the toy preferences of different age groups— and keeping him on his toes! Craig is a full-time content writer and loves researching the best toys out there.

MONICA AGÜERO Child Development Expert

With a Master’s Degree in Psychopedagogy, Monica is our go-to expert in didactic toys for facilitating learning and special needs toys that support the individual needs of kids with different abilities.

VADYM SKAKUN Web Developer

Vadym develops all projects for NeoMam Studios including thetoyzone.com and is regularly looking for ways to improve speed and usability for users. He has two boys aged 14 and 7 and so also knows a fair few things about toys for boys.

Editorial Guidelines and Quality Standards

At TheToyZone, we take great pride in the quality of our content. Our team creates accurate, engaging, creative content that is free of ethical conflicts. If you ever come across an article that you think needs to be improved, please get in touch.

Toy Reviews

Our toy reviews are independent and based on our own research and experience — if you visit links within our content, we may receive commissions from your purchases.

Company Information

thetoycrew.com is owned and operated by NeoMam Studios Limited, 60 Windsor Avenue, London SW19 2RR, United Kingdom

A company registered in England and Wales (Company no. 08190412)